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Business Communication- Developing Leaders for a Networked World(2版)

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入選香港中文大學40本必讀經典。誠品年度推薦書及暢銷書。哈佛大學校內書店強推好書。

有關Business Communication- Developing Leaders for a Networked World(2版)的詳細介紹如下：

Establishing Credibility as a Central Theme—Since professional success depends on managing and working within professional relationships, this textbook uses credibility or trust as a central principle throughout. Cardon’s Chapter 1 establishes the importance of credibility, and then waves principles such as relationship-building, emotional intelligence, and listening throughout the book. Credibility is considered a key leadership attribute in today’s networked world.

Forward looking vision built on tradition—Business Communication: Developing Leaders for a Networked World stays true to core business communication principles established over many decades. Yet it also goes beyond traditional texts by its inclusion of the latest communication practices facilitated by communication technologies and its enhanced coverage of increasingly important business communication topics